Venture Drive Consulting

invest more wisely in new
growth initiatives

Our Services

Most companies over-invest in the past and under-invest in the future. Venture Drive can help you invest more wisely in your company’s future growth in three key areas of performance:

1. Innovation Strategy and Business Planning
Many companies have plenty of great ideas. What they lack are the means to effectively vet and develop these ideas. We address this problem by working with management teams to improve their capacity to innovate, create and refine business plans, and to help them execute and improve new growth strategies.

Innovation Jumpstart™
We assess your company's capacity to innovate, identify the best paths to new growth, and help you develop a coherent, company-wide innovation strategy and action plan.
Entrepreneur-in-Residence
We provide serial entrepreneurs who can develop a business plan and drive the implementation of that new initiative until responsibility can be transitioned to an internal team.
Venture Drive Tune-Up™
Using criteria similar to venture capitalists, we assess the potential of a business unit or new venture, identify weak spots, and recommend how best to address them.

2. Differentiated Marketing and Sales
New growth initiatives often fail because companies bring marketing expertise in too late. Marketing needs to play a central role in the design of new businesses. We can help you define your target audience and value hypotheses before investing substantially in R&D. We can also explore how you can innovate the customer experience, the revenue model, and the use of distribution and promotional channels.

Product Positioning and Messaging
We can help you position your new product or service to be perceptively different from your competition and to communicate your value proposition so it drives customers to take action.
Go-to-Market Strategy
Too often companies do big product roll-outs that are very costly. We help you create cost-efficient phased launches to test assumptions, build momentum and minimize risk.
Sales Pipeline Development
We are savvy at jumpstarting sales for new initiatives by cultivating thought leaders, industry partners and the media to successfully open doors with high profile accounts.

3. Training and Coaching
Our training programs are an ideal way to spur innovative thinking inside your company. We can lead workshops and coach management teams on innovation strategy best practices and how to apply them. We can facilitate a business simulation that fosters collaboration between teams and helps them better understand the interaction between R&D, production, and marketing decisions and financial results. And, perhaps most importantly, we can serve as an ongoing advisor to a new line of business.

We would like to be your company’s trusted resource in achieving your new growth goals. To help you evaluate whether we can meet your needs, we encourage you to test-drive our services.